Our Mission and Vision Statements are subsequently delivered through a number of core values, listed below:
Providing the service agreed in a manner which leaves a positive feeling in our customers and encourages them to choose to buy from us again.
Providing a service which is not necessarily the cheapest, but is of the ‘best standard’ of quality within the price range.
For the standard of quality to be such that a customer need not pay any more for an apparently higher standard elsewhere.
Our businesses will be good places to work; enjoyable, rewarding, positive and friendly. This sense of fun will inspire our staff and permeate the experience delivered to our customers.
Business is about people. Our brand will be characterised by relationships that encourage an open and reciprocal exchange of value. Our business processes will retain a personal and intimate feel. Our services will be delivered with a sense of humanity and social conscience.
Our brand should become known for rewriting the established rules, providing a contrast to the more conservative incumbents. We will encourage creativity and challenge to achieve a positive outcome.